April 20, 2018

Ads Celebrate the Age of Aquarium — Campaign Spotlight

The attraction is the Monterey Bay Aquarium in Monterey, Calif., in the tourist-rich San Francisco region. The campaign for the aquarium, which is visited by millions of people each year, carries the theme “Share the love.”

In addition to conventional elements like commercials on television and radio and advertisements in print and online, the campaign also includes several nontraditional aspects that are meant to help draw attention to — and stir conversation about — the aquarium.

Among them are events, a presence in social media like

Source: http://www.nytimes.com/2011/07/18/business/media/ads-celebrate-the-age-of-aquarium-campaign-spotlight.html?src=busln