December 9, 2018

Point Defiance Zoo & Aquarium Uses IBM Big Data Analytics to Better Engage the Millennial Visitor

ARMONK, N.Y. and TACOMA, Wash., June 19, 2013 /PRNewswire/ — IBM (NYSE: IBM) announced a collaboration with Point Defiance Zoo Aquarium to use┬áIBM Big Data analytics to engage visitors with a more enriching zoo experience based on data generated from mobile devices and social channels.

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Using IBM Big Data analytics, PDZA’s online ticket sales have grown more than 700 percent with online sales expected to increase by up to 25 percent by the end of this year.