December 12, 2017

Point Defiance Zoo & Aquarium Uses IBM Big Data Analytics to Better Engage the Millennial Visitor

ARMONK, N.Y. and TACOMA, Wash., June 19, 2013 /PRNewswire/ — IBM (NYSE: IBM) announced a collaboration with Point Defiance Zoo Aquarium to use┬áIBM Big Data analytics to engage visitors with a more enriching zoo experience based on data generated from mobile devices and social channels.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/point-defiance-zoo–aquarium-uses-ibm-big-data-analytics-to-better-engage-the-millennial-visitor-212085981.html

Using IBM Big Data analytics, PDZA’s online ticket sales have grown more than 700 percent with online sales expected to increase by up to 25 percent by the end of this year.

Point

Source: http://finance.yahoo.com/news/point-defiance-zoo-aquarium-uses-130000177.html