October 17, 2018

StarKist® Brings Charlie® the Tuna to Life in Happy Aquarium

REDMOND, Wash., Feb. 28, 2012 /PRNewswire/ — Charlie® the Tuna makes his debut as a free in-game item for Crowdstar’s Happy Aquarium game on Facebook. When players engage with a 15-second video ad about StarKist’s Shelf Stable line, they can unlock Charlie into their aquarium for free and care for him as their new pet fish.  Once consumers have unlocked Charlie, they will be able to add him to their fish tanks and have him interact with the other fish in their tank. This is the first time that Happy Aquarium has integrated a branded character into the game.


Source: http://finance.yahoo.com/news/starkist-brings-charlie-tuna-life-140000058.html