December 12, 2017

Target’s Future Will Be Decided by Kids

For years, Target had pulled off a feat that made it the envy of retailers and “Tar-zhay” to its customers. It sold high design at low prices and gave big-box shopping some luster. Remember? In 1999 the architect Michael Graves introduced his witty postmodernism to the masses there. His stainless-steel teapots capped with a whistling bird for Alessi usually sold for $100; Target’s version, with an actual whistle in lieu of a bird, went for $39.99. Isaac Mizrahi designed clothes not only for Bergdorf Goodman, but also for Target. Long before HM, Target galvanized the designer collaboration craze, selling limited-edition